About Us

Our mission is to create a new standard in non-prime lending.

Our mission is to create a new standard in non-prime lending.

By combining artificial intelligence and human data, we are changing the way consumers get financed.

What started as an idea became a solution. Lucy was built by dealers for dealers.

Our team consists of marketing experts and dealership owners dedicated to helping both dealers and consumers with subprime lending.

The Team

André-Martin Hobbs
André-Martin Hobbs

Since 1999, Andre has been a digital entrepreneur focused on automotive marketing. He has successfully built, grown and sold automotive digital solution companies.

Andre currently owns and operates three successful dealerships in Quebec with heavy focus on non-prime.

Andre created DecisioningIT to address the problems he identified in his dealerships for his clients. A problem many dealerships, and businesses, also experience.

Contact André-Martin

Rosa Saturno
Rosa Hoffmann

Rosa has leveraged her diverse executive level understanding of the automotive sector to the glee of her clients for years.

She has extensive knowledge in IoT and working with companies focused on automotive tech, connected vehicle and security.

Contact Rosa

Eric Stremler
Eric Stremler
Senior Developer

Holding a bachelor in mathematics and a masters in computer science Eric is the development lead for LUCY.

His experience as a CTO has spanned across multiple industries and numerous large-scale projects for over 20 years, primarily within the automotive sector.

Christophe Humbert
Christopher Humbert
Senior Developer

Christophe's range of expertise is quite diverse and he is our go to knowledge base when it comes to web integration, SEO techniques as well front and back end web development.

Christopher has been in the automotive technology space, leading development teams and along the way becoming a project management professional.

Jason Rudland
Director of Technology

Jason joined DecisioningIT to ensure that our web applications are built to be secure, scalable, and highly available. Jason brings 25 years of experience leading as well as building web applications using different development practices, project styles, and programming languages.

"The tech stack you use to ship a product only matters to other devs. End users only care that it’s fast enough and does enough to let them get work done. That is your top priority as a dev. Ship working maintainable things that solve people’s problems.” Brian P. Hogan

Emiliano Ubaldi
Emiliano Ubaldi

Emiliano brings over 20 years of experience in digital marketing. He has become a master of SEM/SEO, PPC and social media marketing techniques.

His profound experience with the suite of Google tools makes him integral to many of our efforts and his positive enthusiasm is always recognized by his colleagues and all of our clients.

Gary Schwartz
Gary Schwartz

Over the past 25 years, Gary has played a leadership role in the high-tech industry founding, investing and managing a number of companies in the health, marketing, social media, retail, blockchain and financial sectors.

He is a six-time recipient of the Deloitte Fast 50 Award and was recognized as the "2013 Mobile Commerce Evangelist of the Year" and "2014 US Retail Innovator of the Year."

Gary, now President of the Canadian Lenders Association, is alumnus of Columbia University in New York and the Stanford University Center in Yokohama, where he was the recipient of the Asia and Japan Foundation Fellowships.

Raisa MacLeod
Product Manager

Raisa comes to DecisioningIT as a veteran in early startup formation. Her attitude is that creating valuable software with a skilled team is fun. With that in mind, she has brought to market keystone products: a micro-work system at SweetIQ and data e-commerce and distribution solution for TickSmith. As a product owner, she worked with teams that grew from 3 to over 10 members, whilst the companies grew to over 50 employees.

At DecisioningIT, she will be taking on product and operational responsibilities to help the company scale. Raisa will implement agile processes where we build, inspect. adapt and do it again! This tight flow increases communication, team cohesion and reduces waisted effort all the while increasing team satisfaction. Raisa ensures that all teams are aligned with the product vision so that DecisioningIT brings the right product to market.

“One of the best POs I have worked with” - Paul Lalonde, 20+ year Developer and DevOps."

Daniel Mekker

Daniel is a Full-Stack developer who has an innate love of writing code to solve complex issues. Built products for desktop and mobile app users over five years using high standards, best practices and speed.

Daniel is using his skills to contribute to the exciting technological advances and developed many web applications across multiple APIs, third-party integrations and databases.

Latest news and stories from DecisioningIT.

Book a Demo!

DecisioningIT is a winning solution for your dealership, let’s meet to discuss!