Cox Automotive launches Complete Retail, ‘connecting the dots’ of its digital retail solutions.
Cudos Lori Wittman & Jessica Stafford!
I’m glad Cox finally connected the dots between their solutions. It’s a great ecosystem, they have great market penetration and although there is a new digital retailing solution coming out every week, Cox is here to stay.
Complete Retail?
I’ve been embedded in the non-prime space for over a decade now I can’t help wonder: Is Complete Retail really complete when it comes to non-prime?
Non-prime consumers should get prequalified at credit first and then look for a vehicle. The “credit first” approach. But pre-qualifying non-prime consumers online, automatically in just a few seconds is what Complete Retail should do, right?
That’s where I plug in Lucy.
Adding Lucy to this mix would actually make it complete, as credit prequalification and lender selection can be done online, automatically and in a matter of seconds. Prime… or non-prime.
Lucy reads full credit bureau files and bank statements to prequalify consumers at credit.
Go to www.decisioning.it for more on Lucy.
#auto #fni #retailing #digital #dealers
