What does Volvo’s direct-to-consumer sales strategy mean for car dealers – Don Hall, VADA

Electric vehicles sales will be moving solely online by the year 2030.

Don Hall, President & CEO of the Virginia Automobile Dealers begins the conversation by discussing the issues related to manufacturers selling directly to consumers. The main issue is that automakers are prohibited in most states from selling directly to consumers. These laws are set in place to protect both dealers and consumers.

How did we arrive in a situation where automakers feel the need to sell directly to consumers? Hall says:

🡆Dealers must be willing to step back and evaluate what part of the selling process is in need of growth.

🡆Automakers must also acknowledge the space that dealers work in and seriously consider the poor performance of selling directly to consumers in previous experiences.

🡆OEMs are being influenced by younger employees that want to imitate selling models seen in new automotive companies such as Tesla.

Opinion needed: How will dealers adapt to this new reality?

Matt GirgisAnthony TaddeoLisa PhillipsAdam KostanowiczBrad Dickerson, CSPMark McDadeKory HawkinsRachel CurryGreg Nee

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