Why educating customers about residual value can be a major selling point at your dealership

Eric Ibara, Director of Residual Values for Kelley Blue Book discusses the importance of residual values and how automotive dealers can leverage resale values as a major selling point.

In this video, Ibara says that dealers can showcase the vehicles that hold their value better. It’s also important for dealers to educate their customers on which vehicles hold their value and why. The Kia Telluride won the 2021 Kelley Blue Book Best Resale Value Award as the top-rated SUV. The Chevrolet Corvette also won its category for the second year in a row.

Kelley Blue Book has recently seen a very high residual value in trucks, specifically mid-sized pickups. The arrival of the Chevy Colorado created a boom in the mid-size truck sector, as models like the GMC Canyon, Ford Ranger, and Jeep Gladiator entered the market.

Kelley Blue Books’ 2021 Best Resale Value Brands are:
Toyota takes the title with five category champions
Porsche tops all luxury brands for the fifth time.

This is a follow up from my latest post: https://lnkd.in/dPy-4dG

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